We always talked about building a company around the idea of building relationships.

Since launching in 2013, we have built a team of people that care, maybe even too much, because we know that building lasting relationships is an integral part of building lasting brands. This knowledge informs our approach to business.

Fancy exists to help businesses provide more meaningful consumer experiences through formative strategies, captivating brand narratives and inventive art-based design.

Our arsenal of services has been developed to suit your creative needs.

It’s about using the abilities and aptitudes we have developed to help you establish or develop your visual identity, craft your consumer’s experience, and generate profit.



  • Brand Identity & Experience
  • Social Media Strategy
  • Online Marketing & SEM
  • Online Advertising & PPC
  • Market Analysis & Targeting
  • New Market Development


  • Art Direction
  • Graphic Design
  • Illustration
  • Copywriting
  • Video Production
  • Photography


  • Web & UX Design
  • Mobile & Responsive Design
  • Search Engine Optimization
  • Social Media Management
  • Content Creation
  • Analytics Integration

We thrive in the context of innovation.

Everyone involved in this enterprise is interesting and relevant, and we each bring a unique contribution to the creative process and the way we cater to every business need that we possibly can.


Taylor Pfeifer
UX & Art Director

Since he was young, Taylor has been fascinated by the world of art and how it relates to business and human behaviour. In high school, this translated into a cause-related non profit art movement called Provadenic (Spanish for “Provide a Refuge”). Following high school, Taylor studied graphic & web design at the Art Institute of Orange County, California. After launching Fancy, he also played a key role in starting Outlaw Metal Fabrication, and opening Wallstreet Common, a coworking and mixed office space in downtown Saskatoon. He brings diverse experience in the graphic design, user experience, and corporate branding industries. He wields an impressive resumé, and is well known for his keen aesthetic eye and exceptional work ethic. His skills are desired by many, making Fancy a popular topic of conversation in design circles.

Mike Payne
Accounts Director

Once Mike got over his childhood dream of becoming Batman, he realized that it was business that occupied most of his interest. In '07 he attended Edwards School of Business, and began to dig enthusiastically into the subjects of marketing & small business . Since his time at ESB, Mike has had some exciting opportunities, including launching Fancy in 2013 with Taylor, and Wallstreet Common in 2015. Since Fancy's inception, Mike has worked hard, not only to grow his own ventures, but to stimulate small business through Canada. He has been invited to speak in contexts like TEDx, Fuze Conf., and Startup Canada. He is a branding advisor with Square One, active in a number of extra-curricular committees including Startup Saskatoon and, and is constantly looking for ways to make a lasting, positive impact on his social & economic landscapes.

Drew Simonar
Designer & Digital Media Manager

Drew brings a very keen sense of detail, and even more personality. His eclectic group of skills and experiences have been intentionally curated both locally and abroad, and is a welcome addition to the team. After high school, Drew initially attended an International school in Sweden and then continued his education with a diploma in Graphic Design and New Media Production. Drew worked as a freelance graphic designer for several years in addition to joining CBF Branding & Advertising as Online Brand Manager, where he worked on numerous award-winning design projects for clients such as Cameco and Midtown Plaza. Following his time with CBF, Drew worked as Marketing Co-ordinator for American Apparel Saskatoon, and then joined the Fancy design team. He has quickly become an integral part of our creative process.

Ryan Mack
Account Executive

Ryan is the newest member of the Fancy team. He values transparency, creativity and business development making him well suited for his new customer relations position. Ryan attended the Edwards School of Business, focusing his time and studies on entrepreneurship and marketing, and graduated in the fall of 2013. Since his days in university, Ryan spent a couple years working as a digital marketing strategist and in the large-format print industry helping businesses across Canada execute their marketing and operational goals. When Ryan isn’t at the office, he is busy running around the soccer pitch and running a raw selvedge denim company with his two partners, called Olé Denim.