Project: Branding, Website
Saskatoon Makerspace is the newest business for creative people to have access to industrial equipment, education and to meet likeminded people in a safe setting. Through previous work that we’ve completed, Devon reached out to us to create a visual identity that would fit his vision for the new maker space and spark some interest in the community.
We were happy to jump on board and get down to work when we heard about Saskatoon Makerspace in detail. Our idea was to use a tasteful font that could represent the business, which led us to this lettering that bridges a gap between old signage and craftsmanship to modern simplicity. From there we let our imagination run wild with different colour ways and placements.
After careful deliberation we took the route of creating a logo system to allow for the word mark and idea to take on different shapes and work in different contexts.
The inspiration came from a style of post-modern/re-purposed art that had old portraits dipped in a single coat of bright paint, the idea that even something complete could be transformed or re-imagined with one simple act. This form of art worked perfectly with the selected logo type, allowing for Devon and his team to select multiple colours, patterns and finishes for his brand.
Another exciting aspect to what we do is our strategic partnerships. Once we had developed the logo and brand guide, we moved on to work with WAVES social on a creative photo shoot to be used for digital marketing, and social media efforts. The idea was to keep rolling with the "dipped" look, using old tools, electronics, and art pieces. The WAVES team is awesome at what they do, as you can see from the images below.
We had lots of fun with hover styles on this one. As you scroll over each menu item, the background completely changes colourways. Check it out for yourself at www.saskatoonmakerspace.ca.