Client: SARCAN - Drop & Go
Project: Branding, Website, Tradeshow Booth, Apparel
SARCAN’s Drop & Go is their new initiative to assist with the flow of their depots by allowing members to skip the line, drop off their recyclables and get paid by cheque or PayPal.
With a soft launch already completed, Sydney and Sean contacted us to create a visual identity that separated itself from their current branding. The goal was to design an identity that would represent the new program and help attract a missed target market in hopes of increasing Drop & Go’s usage and the amount of recyclables being returned to the depots in Saskatchewan.
When we first met with Sydney and Sean, we quickly learned why Drop & Go was created and even had the opportunity to test the program for ourselves. Right off the bat we knew that SARCAN valued their users’ time and business and this program was just a quicker way for people to run the errand.
Once it came time to imagining a visual identity, we started by doodling ideas by hand with good, old fashioned, pencil and paper. This ultimately led us to a custom typography, word mark approach for the Drop & Go logo. The text itself indicates quick movement from the “Drop” falling to the “R” forming an arrow within the “Go”. In many instances, you will see the logo paired with a background of falling recyclables allowing for us to introduce vibrant colours for contrast.
Now that the Drop & Go identity has been developed, we have been able to bring it to life in many different contexts. We’ve brought the branding scheme to the new Drop & Go website, tradeshow set-up, apparel and signage.