Client: Venn Coffee
Project: Branding, Website
Coming in hot from the heart of the flatlands, Venn Coffee! These guys are already in high demand as local coffee roasters, and will be taking things to the next level with the opening of their cafe in Saskatoon this spring.
Chad, Casey and Bryn approached us with their new partnership pre-launch, and asked us to work with them on an identity that would inform the experience they wanted their customers to have, but also to capture elements of the past projects and accomplishments that they’ve become known for (cocktails, design, baking, barista skills, and coffee roasting knowledge).
The mark itself is meant to resemble a venn diagram, while forming the shape of a tree. The word “Venn” is nordic for “friend”, and we chose triangles instead of circles as they are stronger and have more movement (and there are three partners). The colours are a nod to their prairie roots, adventurous spirit, and comforting “stay awhile” experience that the cafe is sure to boast.
We genuinely enjoyed collaborating with this team on their branding, packaging, and e-commerce website, and have been sipping 2 cups a day ever since. Grab a bag of their Guatemala at drinkvenn.com, make yourself a pour over, and stay tuned for their grand opening!