Launch Strategy: We were thrilled to quickly develop not only a quality working relationship with the UNA Saskatoon team, but also a strong personal connection. We thoroughly enjoy working with our friends. The projects we've executed both pre and post-launch have been less design centric and more strategy heavy, as you'll see below.
I’ve realized that easily one of the most paralyzing and disproportionate causes for anxiety in my professional life has been the hours spent perceiving what my competitors were up to.
Are they better at business than me?
Are they whispering sweet nothings in my customer’s ears?
Are they secretly building a ground-breaking, industry-defining technology that I haven’t yet thought of?
Earlier this month we had the privilege of hosting Bruce Mau Design president & CEO, Hunter Tura at our space in Wallstreet Common for a small presentation (1 of 3 in Saskatoon) called "Me We". He also made presentations the day before at Fuze Conference, and Sask Polytechnic around the theme of "The 21st Century Designer". He shared insights about key elements of forward thinking design, and methodology for team building and process.
We're Expanding: We're excited to be expanding our presence into the heart of Alberta, as Calgary is a natural next step for us as we work with more and more great people across Western Canada. Some may view it as a strange time to enter, as they are in the throws of an economic downturn and oil sector doom & gloom, but we are optimistic.
Sponsored Event: We're really excited to welcome Hunter Tura from world renowned design house, Bruce Mau Design in collaboration with Saskatoon's GDC chapter (GDC SKN). Hunter's presentation "Me We" focuses on building teams that are proactive, to produce work that is more thoughtful, more responsive and more forward looking that what individual authors are capable of producing.
This has been one of our favourite projects so far. The owner, Vicki, was so splendid to work with and she has a great understanding of what makes something visually pleasing. Just like all of our projects, it starts with pencil and paper—sometimes sketches are made in the very first meeting as we're dreaming with the client.
Starting in 2010 as a solo project by folk artist Geoff Smith, the band (Gunner & Smith) evolved into a multi-member indie country-rock ensemble that traverses the rocky line between post-prairies balladeering and grit-covered rockers. When Geoff approached us with the concept for the album He Once Was a Good Man, we were enraptured.
TEDx: I took this opportunity to speak on the unfortunate reality that North American society tends to write-off imagination as a childhood profession, when really it is a powerful faculty of the mind. In fact, brain scans show that dreaming something has the same chemical impact on the brain as physically doing something.
We felt incredibly privileged to be working with this particularly important organization that is striving to provide options for those who struggle with mental health disorders in Saskatoon. The founder, Dr. DeeDee Maltman, came to us with a powerful vision to pioneer an integrative medical approach within this field and we joined her without any hesitation.
The Museum of Temporary Art (MOTA) is a roaming, evolving, temporary, neighbourhood specific, pop-up art gallery that engages community in creative dialogue. They accomplish this by inhabiting the space between public art and graffiti. Jeff approached us to collaborate with him on the signage & map designs required to properly execute his back-alley art gallery, and we jumped on board without so much as a second thought.
Outlaw Metal Fabrication is a generational company dedicated to the production of superior products and innovative design. Their existing brand was outdated and amateurish—it didn't represent the company well, and was far from sustainable. We had the opportunity to rebrand the company by creating a timeless, functional, and utilitarian logo. A website, and signage to match.
In May 2015, we had the distinct privilege of sponsoring an event at Broadway Theatre in partnership with GDC Saskatoon. The event featured Stefan Sagmeister of Sagmeister & Walsh, and was one for the history books!