Wallstreet Common is a collaborative workspace housed within Saskatoon's historic Warehouse District. It is a lively community of small businesses, thinkers, and influencers, and it is now the home of our studio! We have had the privilege of being directly involved with this project from ground zero. Though we have worn many hats through the course of this development, our primary duty as part of the team has been to manage the marketing and sales end of things.
We intentionally combined a number of elements, including the C4 Construction logo, a floor plan, an icon commonly used to represent "open source", and a speech bubble.
From the name, to the layout, to the visual identity, we designed this uncommon environment as the nexus between atmosphere and innovation. It provides workspace, key services, infrastructure, and technologies to induce creativity and stimulate growth.
For the mark itself, we intentionally combined a number of elements, including the C4 logo (as they were a partner, and the GC on the project), a floor plan, an icon commonly used to represent "open source" and idea sharing, and a speech bubble.
The final mark was meant to look like a vacant office (your office?) with the door open, and the white space intentionally takes the form of a speech bubble. We paired this mark with a strong, clean, corporate logo type to bring it all together and imply that the conversation is happening at the Common.
As we do with our larger design projects, we created a usage guide surrounding Wallstreet Common's visual identity. These guidelines ensure consistency and intentionality across all media and communications.
Once the identity and usage guide were complete, it was easy for us to translate Wallstreet Common's look and feel into a clean, easy-to-use website.
wallstreetcommon.com includes high-res photographs of the beautiful space, original content describing it's benefits and services, a Google Maps plug-in, and contact forms.
It works seamlessly with all social media, and will offer back-end access to co-working members in order to share & view upcoming community events or book meeting rooms.
Take a minute to enjoy these pictures (below) of the Wallstreet Common workspace, or find more information at wallstreetcommon.com.